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viral marketing techniques..

There are three criteria for basic viral marketing; the messenger, the message and the environment.

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What is Viral Marketing?

Every day we hear all about viral marketing, the Internet’s viral videos and content that spreads at the speed of light. But what exactly is it? A viral product or viral advertising, viral campaigns or simply luck, that randomly makes something such a big hit…

Viral content usually has a well-designed viral strategy behind it, it is, in part, also due to luck, but creativity and preparation are also extremely important… for this reason, to get to know this world a little better, I would like to tell you today what the definition of this concept actually is, how a viral campaign works, the advantages or viral marketing and show you our favorite examples.

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How a viral campaign works

A viral marketing campaign is very simple to carry out: create a video or another type of content which is attractive to the target, put it on the internet and plan the first actions to get it moving. Form there on, all you can do is wait for the fuse to light and for users to start sharing like crazy.

In some cases, virality happens by accident, from a video uploaded by a private user that all of a sudden becomes popular and begins to circulate all around the Internet.

As for the dispersion strategy of the videos created by brands, we have two focus points: the shown or the concealed. In the former, the user is aware from the first moment that they are viewing advertising content, while in the latter the participation of the brand is hidden and is only revealed later.

If you apply concealed marketing techniques, it is important to be very careful so the user does not feel tricked, cheated or deceived, as the viral campaign could then turn against you.

No matter what strategy we choose, we should never ever become spammers, nor go overboard while sharing the content. Instead of repeating message over and over again, the best strategy is to find the perfect place and time and let the “viral fuse” light itself.

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