In the last month or so, Google quietly launched a major overhaul of their search algorithm. Dubbed Hummingbird because of its speed and precision, the new algorithm changes the way Google interprets search terms—and changes the weight of some factors that drive search rankings.
Social shares are more important in calculating rankings now, and they’re apt to contribute even more in the near future. The Hummingbird algorithm values quality content that is relevant, authoritative, and shareable. So the more your content has been shared across social media, the higher its perceived quality—and the better you’ll rank on Google.
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