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What is SMO or media optimization?

The process of adapting a website so that is has greater visibility in social media and online communities.

The term refers to the adoption of internal measures (offpage) such as improving design to improve attractiveness, working on content to make it more interesting to users, facilitating browsing and implementing applications such as bookmarks to facilitate access or content distribution syndication options... and any other method to attracts traffic and generate new possibilities for receiving incoming links. Thereby improving positioning with search engines (SEO), and therefore SMO may be considered a new SEM practice.

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Trends 2019 Report

Google Why Need SMO

In the last month or so, Google quietly launched a major overhaul of their search algorithm. Dubbed Hummingbird because of its speed and precision, the new algorithm changes the way Google interprets search terms—and changes the weight of some factors that drive search rankings.

Social shares are more important in calculating rankings now, and they’re apt to contribute even more in the near future. The Hummingbird algorithm values quality content that is relevant, authoritative, and shareable. So the more your content has been shared across social media, the higher its perceived quality—and the better you’ll rank on Google.

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